Drop your Amazon URL and we score it across the four levers Amazon Ads actually need — cover at mobile thumbnail size, title block on search results, blurb opener, and review base — plus A+ Content, format, category and price. Out of 100, with a clear 🔴 Not ready · 🟡 Test small · 🟢 Ready verdict and a money-math projection of what £500 of ads would actually earn.
The single most common reason Amazon Ads fail isn't the ads — it's the page they point to. If the cover, title, blurb and reviews don't earn the click and the conversion, no budget will ever pay back. This audit tells you which lever is breaking yours.
It uses the four-lever framework: a buyer scrolls past your book on mobile (cover), considers it on the search page (title block), reads two sentences (blurb opener), then checks if other people liked it (reviews). Each is scored independently. Each verdict is honest — we don't tell you everything's fine.
"Will my Amazon listing convert if buyers land on it?"
Your Amazon listing URL (the page authors land on, not the dashboard). The tool also asks for your email and a one-line topic so it can compare you against similar books. Takes 60 seconds end-to-end.
The audit pulls your live Amazon page and scores it across eight components, weighted by impact on ad conversion:
We've spent eight years running Amazon Ads for indie authors and watched authors spend £2,000+ on ads that never had a chance because the page underneath was broken. The four-lever framework is how we triage every account before we touch a campaign. This audit gives you the same diagnostic, free, in 60 seconds.
Each maps to a different stage of self-publishing on Amazon.
Will your manuscript pass KDP review? 30+ checks against Amazon's spec — margins, gutter, DPI, fonts, bleed, EPUB validity.
Run the score →Can ChatGPT, Perplexity, Claude and Gemini find your book? Live retrieval test, multi-pass aggregation, embeddable badge.
Run the score →