publishing.co.uk
The library

Marketing & Sales

Expert articles on KDP formatting, self-publishing, and book design for UK authors. 101 guides and counting.

No guides match your search. Try a different term.

KDP Formatting

1 article

Self-Publishing

1 article

Marketing & Sales

101 articles
Marketing & Sales 5 min read

Author Reputation in AI Search: What It Is and How to Check Yours

There is no official 'author reputation score' in ChatGPT, Claude or Gemini. What decides whether AI names you is what trusted sites say about you and your books. What counts, what our data shows, and how to check yours free.

Marketing & Sales 17 min read

Best Platforms to Promote Your Book in 2026: 25 Rated and Ranked

The 25 platforms that can actually send readers to a self-published book in 2026, rated for impact, difficulty, technical skill and budget, with break-even maths for each. Plus the 5 multipliers that are not platforms at all.

Marketing & Sales 9 min read

Book Marketing for UK Authors: The Complete Guide

Every marketing channel available to UK self-published authors — Amazon Ads, social media, email, BookBub — with a realistic first-book budget in GBP.

Marketing & Sales 7 min read

r/books & r/selfpublish Self-Promotion Rules (2026)

How to promote a self-published book on Reddit without getting banned — the real r/books and r/selfpublish self-promotion rules, the 9:1 principle, and what works.

Marketing & Sales 3 min read

How to Get ChatGPT to Recommend Your Book

A practical, step-by-step guide to making your book visible to ChatGPT, Claude, Gemini, Perplexity and Amazon Rufus — so they recommend it when readers ask what to read.

Marketing & Sales 6 min read

Reader Retention: How to Turn Book 1 Buyers into Series Readers

How UK self-published authors keep readers engaged across a series — back-of-book funnels, newsletter conversion, series consistency, and the structural choices that drive sell-through from book 1 to book 5.

Marketing & Sales 18 min read

Building a Reader Audience on a Tight Budget

No big ad budget? How self-published UK authors build a consistent reader base using organic and paid channels that actually deliver ROI.

Marketing & Sales 7 min read

Box Set Strategy for Indie Series Authors: When

Comprehensive guide to box sets for UK indie series authors — when to create them, how to price, formatting considerations, KDP-specific gotchas, and the revenue lift box sets produce for established backlist.

Marketing & Sales 7 min read

Building a Launch Team: How to Coordinate Reviewers-Fans

How UK self-published authors build and coordinate a launch team — recruiting from newsletter + ARC platforms, briefing the team, the launch-week sequence, and managing reviews + social posts.

Marketing & Sales 6 min read

Book Trailers and Video Marketing for Indie Authors (2026)

Whether UK indie authors should invest in book trailers and video marketing in 2026 — what works on TikTok/Reels/YouTube, what doesn't, DIY vs hired video, realistic ROI, and the formats that actually move books.

Marketing & Sales 6 min read

Kickstarter for Authors: Should You Crowdfund Your Next Book?

Whether UK self-published authors should run Kickstarter campaigns for their books — the Brandon Sanderson model, realistic expectations for non-celebrity authors, pre-launch list requirements, fulfilment reality, and the cases where Kickstarter actually beats Amazon launch.

Marketing & Sales 6 min read

Backlist Optimisation: How to Make Old Books Earn More

How UK self-published authors revive and grow revenue from older books — refreshing covers, updating keywords, A+ Content backfilling, ad campaigns, and the 'every book is a funnel' approach to backlist.

Marketing & Sales 11 min read

Pricing Your Book Across Territories: US, UK

How UK self-published authors set pricing for Amazon US, UK, EU, Canada marketplaces — currency conversion, royalty band optimisation, and the genre-specific pricing strategies that work.

Marketing & Sales 6 min read

Goodreads for Self-Published Authors: Realistic 2026 Guide

How UK self-published authors actually use Goodreads in 2026 — what works, what's a waste of time, profile setup, giveaways, reviews strategy, and the limits of the platform post-Amazon-acquisition.

Marketing & Sales 10 min read

How to Get Your Book into Kindle Unlimited

Kindle Unlimited for self-publishers — how the payment model works, what page reads earn, and whether KDP Select exclusivity is worth it for your book.

Marketing & Sales 10 min read

How to Run a Successful Book Launch on Amazon

A UK author's Amazon launch, step by step: pre-launch, launch week, the first reviews, what it costs, and the mistakes that flatten a launch. Written for KDP.

Marketing & Sales 11 min read

How to Write a Book Description That Sells

How to write a book description that sells — the structure, keywords, and copywriting techniques that turn browsers into buyers on Amazon.

Marketing & Sales 7 min read

Book Title Strategy: How to Pick a Title That Sells on Amazon

How UK self-published authors pick book titles that drive Amazon discovery and conversion — the keyword-vs-aesthetic balance, subtitle leverage, series naming, and the 5 patterns that work in 2026.

Get KDP formatting tips every week

Join hundreds of UK authors. No spam. Unsubscribe anytime.