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4 Where you are now · Cover + listing

Stage 4 — Cover + listing

Files are KDP-ready. Now the work is everything that surrounds the book on Amazon: cover that survives at thumbnail, a blurb that earns a click, the right categories and keywords, and A+ Content that builds trust.

Guides for this stage

Manuscript is formatted. Now design the cover, set up the listing, and upload to KDP. Work top-to-bottom — categories + keywords first, then cover, then blurb, then upload, then launch. Curated from our library of 181 guides.

Listing metadata — set up before you design

Cover design

Listing copy + pricing

Upload + A+ Content + launch

Editorial & trade reviews

Want it all done in one go?

Our launch service handles cover, listing, A+ Content, and launch — one bundle, one price, one timeline.

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Next stage

Stage 5 — Live on Amazon

When the book is live, the focus shifts to whether the page actually converts — and what to do about ads.

Continue →

Frequently asked questions

How much does a professional book cover cost in the UK?

£400-£650 typical for a debut indie commercial novel from a mid-tier UK designer. Premium designers £700-£1,500. Premade covers £30-£150 if budget is tight (you lose exclusivity).

How many keywords does KDP let me use?

Seven backend keyword phrases. Each can be 1-50 characters. Phrases beat single words — 'british cosy mystery 1920s' outperforms 'mystery'. Update every 90 days based on Amazon Ads search-term data.

Should I run a KDP pre-order?

Yes for established authors with a list (drives BSR spike on launch day). Skip for debuts without audience (pre-orders sit at zero). Critical: replace your placeholder file with final manuscript at least 72 hours before release — missing the deadline triggers a 12-month pre-order ban.

Do I need to register a trademark for my book?

Most first-time authors don't. Worth considering at book 4-6 of a successful series with £2k+/month revenue — unlocks KDP Brand Registry (Sponsored Brands ads, A+ Premium Content). UK trademark £220-£270 for two classes.

How should I price my book across different Amazon marketplaces?

Don't accept auto-conversion from your USD price. Set independently per marketplace. Hit Amazon's 70% royalty band: $2.99-$9.99 (US), £1.99-£7.99 (UK). Genre fiction typically £3.99-£4.99 ebook, £8.99-£12.99 paperback.

Last reviewed May 2026 · Reviewed by the publishing.co.uk team