Moving your author website without losing your Google rankings

Wed, 05 Aug 2026 00:00:00 +0000

When an author loses traffic in a website move, the cause is almost always the same. Pages Google had indexed for years stopped existing, and nothing told Google where they went. The fix is mechanical: list every URL Google knows about, point each one at a single new URL with a permanent redirect, and leave those redirects running for at least a year.

That’s a solvable problem, and Google is explicit about the link equity: “301 and other permanent redirects don’t cause a loss in PageRank.” Done properly, a move costs you a few weeks of wobble. Done carelessly, it costs you the six years of accumulated authority sitting on your /books/the-glass-door/ page, and you usually don’t notice for a month.

Seo on publishing.co.uk — Professional KDP Book Formatting

Moving your author website without losing your Google rankings