The library

Book Marketing

Expert articles on KDP formatting, self-publishing, and book design for UK authors. 3 guides and counting.

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Marketing & Sales 10 min read

Amazon Ads vs BookBub Ads: keyword intent vs author-audience targeting, how each charges, and where to spend your book ad budget first.

Marketing & Sales 7 min read

Amazon Rufus vs ChatGPT for book discovery: how each finds books, where they sit in the buying journey, and what an author can actually influence.

Marketing & Sales 6 min read

ChatGPT vs Perplexity for book recommendations: how each AI finds, sources and cites books — and how to check which one actually names yours.

Marketing & Sales