Do authors need a website? Not always, and here's how to tell
No, not always. One book, no newsletter, no direct sales, and a free Amazon Author Central page covers it. Here's the test for when a site earns its keep.
The library
Book Marketing
Expert articles on KDP formatting, self-publishing, and book design for UK authors. 7 guides and counting.
No guides match your search. Try a different term.
Self-Publishing
2 articlesWhat pages should an author website have? Five, and this is what goes on each
An author website needs five pages: home, books, about, newsletter, contact. What belongs above the fold on each, what to cut, and the amateur tells.
Book Design
1 articleAuthor website examples: 12 UK authors' sites, pulled apart
Twelve author website examples from UK novelists, reviewed in detail: what each one gets right, what has quietly gone out of date, and what is worth copying.
Marketing & Sales
4 articlesAmazon Author Central vs your own author website: what each one can and can't do
Amazon Author Central is free and gives UK authors five of its seven features. Here's what it can't do that a £199 author website can, and when to buy one.
Amazon Ads vs BookBub Ads: Where Should Your Book Budget Go?
Amazon Ads vs BookBub Ads: keyword intent vs author-audience targeting, how each charges, and where to spend your book ad budget first.
Amazon Rufus vs ChatGPT: Which Drives More Book Discovery?
Amazon Rufus vs ChatGPT for book discovery: how each finds books, where they sit in the buying journey, and what an author can actually influence.
ChatGPT vs Perplexity: Which AI Recommends Books Better?
ChatGPT vs Perplexity for book recommendations: how each AI finds, sources and cites books — and how to check which one actually names yours.