Amazon Rufus on publishing.co.uk — Professional KDP Book Formattinghttps://publishing.co.uk/tags/amazon-rufus/Recent content in Amazon Rufus on publishing.co.uk — Professional KDP Book FormattingHugoen-gbTue, 14 Jul 2026 00:00:00 +0000Amazon Rufus vs ChatGPT: Which Drives More Book Discovery?https://publishing.co.uk/guides/amazon-rufus-vs-chatgpt-book-discovery/Tue, 14 Jul 2026 00:00:00 +0000https://publishing.co.uk/guides/amazon-rufus-vs-chatgpt-book-discovery/<p><em>Last reviewed by Robert Prime — July 2026</em></p> <hr> <p>Two AI assistants can now put your book in front of a reader who never searched for it by name: <strong>Amazon's Rufus</strong>, built into the Amazon app, and <strong>ChatGPT</strong>, the general assistant many readers now open to ask &quot;what should I read next?&quot; So in the <strong>Amazon Rufus vs ChatGPT</strong> question, which drives more book discovery, and where should an author spend their effort?</p>