https://publishing.co.uk/tags/amazon-ads-vs-bookbub-ads/Recent content in Amazon Ads vs Bookbub Ads on publishing.co.uk — Professional KDP Book FormattingHugoen-gbTue, 14 Jul 2026 00:00:00 +0000https://publishing.co.uk/guides/amazon-ads-vs-bookbub-ads/Tue, 14 Jul 2026 00:00:00 +0000https://publishing.co.uk/guides/amazon-ads-vs-bookbub-ads/<p><em>Last reviewed by Robert Prime — July 2026. Ad platform mechanics and typical click prices change; confirm current details in the <a href="https://partners.bookbub.com/">BookBub Partners</a> and <a href="https://advertising.amazon.com/">Amazon Ads</a> consoles before you budget.</em></p> <hr> <p><strong>Short answer:</strong> In the <strong>Amazon Ads vs BookBub Ads</strong> decision, spend on <strong>Amazon Ads</strong> first if your book sells mainly on Kindle and you want the simplest, cheapest place to learn — they're cost-per-click search ads that reach readers at the point of purchase, and Amazon shows your sales natively. Add <strong>BookBub Ads</strong> when you want to target the <em>readers of specific comparable authors</em> (something Amazon can't do directly), reach US, UK, Canadian and Australian audiences in one campaign, or amplify a launch or series funnel. They aren't rivals so much as two different jobs: Amazon captures existing demand at the buy button; BookBub creates demand inside a defined reader audience. For most indies the right move is <strong>Amazon first, BookBub second</strong> — not either/or.</p>