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GPSR for Self-Published Books: What UK Authors Selling to the EU Must Do


Checked for accuracy · 12 October 2026

Checked on 12 October 2026 against Regulation (EU) 2023/988 on EUR-Lex (Arts 3, 4, 9, 16, 19, 22, 52), OPSS guidance for Northern Ireland (updated 4 Nov 2025) and Great Britain, the KDP help index (no GPSR page found), and the Alliance of Independent Authors' GPSR page (modified 23 July 2026).

In brief

The EU General Product Safety Regulation (Regulation (EU) 2023/988) has applied since 13 December 2024. It covers products sold to consumers in the EU, including online sales 'targeted at consumers in the Union', and it also applies in Northern Ireland; Great Britain still uses the General Product Safety Regulations 2005. A seller outside the EU needs an 'economic operator established in the Union' whose name and contact details appear on the product or an accompanying document, and on the online listing. For Amazon KDP print books, KDP has no GPSR help page as of 12 October 2026; the Alliance of Independent Authors reports that KDP authors need take no action because Amazon adds 'Printed by Amazon on behalf of the author' and Amazon's EU contact details to the listing. You do need to act if you sell print books yourself to customers in the EU or Northern Ireland.

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Last reviewed by Robert Prime, 12 October 2026. Checked that day against Regulation (EU) 2023/988, the UK Office for Product Safety and Standards’ Northern Ireland factsheet and Great Britain guidance, and the Alliance of Independent Authors. We searched KDP’s help pages that day and found no page on GPSR. This is general information, not legal advice.


Quick Answer: GPSR is the EU’s product safety law, and print books are products. If you publish through Amazon KDP, the Alliance of Independent Authors reports that you don’t need to do anything, because Amazon puts its own EU contact details on the listing; Amazon itself has no help page on it as of 12 October 2026. If you sell paperbacks yourself to buyers in the EU or Northern Ireland, from your website or at events, you need an EU or Northern Ireland “responsible person” and their details on the book or its paperwork.

Table of Contents


What GPSR is

Regulation (EU) 2023/988 replaced the EU’s old product safety directive. Article 52: “It shall apply from 13 December 2024.”

Its definition of a product is wide: “any item … supplied or made available, whether for consideration or not … which is intended for consumers” (Art. 3(1)). A printed book sold to a reader fits that definition. Online sales count when they are aimed at EU buyers: products sold online “shall be deemed to be made available on the market if the offer is targeted at consumers in the Union” (Art. 4).

Where it applies: EU, Northern Ireland, Great Britain

Where the buyer isRulesSource
EU countryEU GPSR (2023/988)EUR-Lex
Northern IrelandEU GPSR as well: “Northern Ireland (NI) applies certain EU product safety regulations – including GPSR”OPSS NI factsheet
England, Scotland, WalesGeneral Product Safety Regulations 2005, not GPSROPSS GB guidance

The Northern Ireland factsheet also says the rules don’t apply “unless a product is sold in the course of a commercial activity”. Selling your books is commercial; giving a copy to your aunt is not.

What it requires of a seller

Three things matter to an author:

  1. A responsible person in the EU. “A product covered by this Regulation shall not be placed on the market unless there is an economic operator established in the Union” responsible for it (Art. 16(1)). For Northern Ireland, OPSS says there must be a responsible operator “established in NI or the EU”, and for an individual “this can be the place where you are resident”.
  2. Details on the product. The responsible person’s “name, registered trade name or registered trade mark, and contact details, including the postal and electronic address … shall be indicated on the product or on its packaging, the parcel or an accompanying document” (Art. 16(3)). Manufacturers must also give their own name and postal and electronic address on the product or, where that is not possible, on its packaging or an accompanying document (Art. 9(6)).
  3. Details on the online listing. Online offers must “clearly and visibly indicate” the manufacturer’s details and, where the manufacturer is outside the EU, the responsible person’s (Art. 19). Online marketplaces must let sellers supply that information (Art. 22(9)).

Amazon KDP: what we could and couldn’t verify

What we could not find: on 12 October 2026 we searched KDP’s help pages and its terms for GPSR, product safety, manufacturer and responsible person. There is no KDP help page on GPSR. The only EU regulation page in KDP’s help is about deforestation-free products.

What the Alliance of Independent Authors reports (ALLi, GPSR, first published 13 January 2025, updated 23 July 2026):

  • “Amazon has confirmed that KDP is actively working to be in compliance with the General Product Safety Regulation (GPSR), which affects anyone selling print books into the European Union.”
  • “KDP publishers and authors do not need to take any action on their books for them to be compliant.”
  • Amazon “will add the following message to the book’s detail page: ‘Printed by Amazon on behalf of the author,’ along with Amazon’s EU contact details.”

What to do: open your paperback’s page on Amazon.de or Amazon.fr and look for that wording. If it is there, Amazon is handling the listing side for KDP print books. If anyone tells you KDP requires a form or a fee for GPSR, ask them for the Amazon page that says so.

Other distributors (IngramSpark, Draft2Digital print, BookBaby and so on) are separate businesses with their own arrangements. Check each one’s own help pages.

Which UK authors need to act

You sell print books…GPSR action
Only through Amazon KDPNone reported by ALLi; check your EU listing shows Amazon’s details
Through another distributorFollow that distributor’s own GPSR guidance
Yourself, posted to EU customers (your website, Etsy, Shopify)You need an EU responsible person and their details on the book or paperwork
Yourself, posted to Northern IrelandYou need a responsible person in NI or the EU; if you live in NI, that can be you
Only within England, Scotland and WalesGPSR doesn’t apply; the 2005 Regulations do
At a stall at a book fair in the EUYou are placing products on the EU market: get advice before you go

Options for an EU responsible person include an EU-based distributor or printer that takes the role, a paid representative service, or a business partner established in the EU. Shop around and read the contract: they take on legal duties for you.

If you sell direct from your own site, our guide to selling books direct from your website covers the rest of the set-up.

Article 16(3) allows the details to go “on the product”. For books, the copyright page is the natural place. Fill in the brackets with real details:

Manufacturer: [Your name or imprint], [postal address], [email address]
EU responsible person: [Name or business name], [postal address in the EU], [email address]

If your book is printed by Amazon KDP and sold only through Amazon, leave this off unless you have your own EU arrangements: putting someone’s name here makes them answerable.

The copyright page template shows where it sits on the page.

Ebooks

The regulation’s definition talks about “any item”, and the text doesn’t mention ebooks. We haven’t found an official source that says GPSR applies to ebooks, or one that says it doesn’t, so we won’t tell you either way. If ebooks are a large part of your EU sales, ask a lawyer who works on EU product law.

Frequently asked questions

Does GPSR apply to books?

The regulation covers any item supplied to consumers in the EU, and print books are items sold to consumers. It has applied since 13 December 2024.

Does GPSR apply in the UK?

In Northern Ireland, yes. In England, Scotland and Wales, no: the General Product Safety Regulations 2005 still apply there.

Do KDP authors need an EU responsible person?

Amazon hasn’t published a help page on it. The Alliance of Independent Authors reports that KDP authors need take no action and that Amazon adds its own EU contact details to the book’s page.

What happens if I sell signed copies to readers in France?

You are selling a product into the EU yourself. GPSR expects an EU responsible person, with their details on the book or with the parcel.

Is GPSR the same as the EU deforestation rule?

No. KDP’s help has a separate page on the EU Regulation on Deforestation-free Products.


Final thoughts

For most KDP authors, GPSR is something to check, not something to buy. Check your Amazon.de listing, and only take on a responsible person if you sell print books yourself into the EU or Northern Ireland.

— Robert publishing.co.uk

Robert Prime — Founder of publishing.co.uk

About the Author

Robert Prime

Robert Prime is a best-selling self-published author, veteran eCommerce strategist, and the founder of publishing.co.uk. With over 25 years of experience in digital business he brings a battle-tested perspective to the publishing industry. After experiencing firsthand the archaic, headache-inducing process of formatting a KDP-compliant book for his own best-seller, Google. Panic. Repeat., Robert built publishing.co.uk to solve the problem for other authors. He is also a co-owner of the LoveReading.co.uk network (the UK’s leading book discovery platforms), founder of the Amazon growth agency MrPrime.com, and a member of the Forbes Business Council.