Last reviewed by Robert Prime — July 2026. Third-party prices and USD→GBP conversions move over time; figures below were current at the date of writing — check each vendor's page before you buy.
Short answer: Professional book formatting in the UK typically costs £100–£400 per book if you hire a freelancer or full-service designer. Budget gigs can start lower (around £40) and quality varies sharply; premium human design runs £315+. You can also do it yourself for free with a tool like Kindle Create, or buy one-off software (Atticus ~£120, Vellum ~£160–£200) and reuse it across every book you publish. The right choice depends less on price and more on your book's complexity and how much of your own time you want to spend learning typesetting.
We run a book formatting queue at publishing.co.uk, so the numbers below reflect what UK authors are actually quoted in 2026 — not a sales pitch. Where a figure is a general market observation rather than a fixed published price, it's labelled as such.
Table of Contents
- Book Formatting Cost at a Glance
- DIY Formatting: Free to ~£200
- Freelancers and Marketplaces: £40–£400
- Full-Service and Agency: £315+
- Where publishing.co.uk Fits: From £69
- What Actually Drives the Price
- How to Spend Wisely
- FAQ
Book Formatting Cost at a Glance
| Option | Typical cost (2026) | What you get |
|---|---|---|
| Kindle Create (DIY) | Free | Amazon's own tool. Basic ebook formatting, limited design, poor for images/tables |
| Reedsy Studio (DIY) | Free (add-ons £4–£8/mo) | Web editor, EPUB + PDF export, 3 themes, limited trim sizes |
| Atticus (DIY software) | ~£120 ($147) one-time | Windows + Mac, unlimited books, print + ebook, 1,500+ fonts |
| Vellum (DIY software) | ~£160–£200 ($199.99–$249.99) one-time | Mac only, premium output, unlimited books |
| Fiverr / freelance marketplace | ~£40–£400 per book | Highly variable quality — vet samples and revision terms |
| Reedsy marketplace freelancer | ~£80–£400+ per book | Vetted freelancers; higher end of the range |
| Full-service / agency (e.g. BookBaby) | ~£315+ per book | Human designer, complex layouts, slower turnaround |
| publishing.co.uk | From £69 (print interior) | KDP-ready PDF in 24h, free preview, free re-fix if KDP rejects |
The headline takeaway: the market for done-for-you formatting clusters around £100–£400, DIY software is a one-off spend you amortise over multiple books, and a flat-rate service can undercut the freelance middle while removing the learning curve.
DIY Formatting: Free to ~£200
If you have time and a straightforward book (a plain-text novel, say), you can format it yourself for very little.
Free tools
- Kindle Create — Amazon's own free desktop app. It produces files that upload cleanly to KDP, but the design is basic and it struggles with images, tables and footnotes. Fine for a first, plain ebook; limiting beyond that. (Amazon)
- Reedsy Studio — a free web-based writing and formatting tool. Core EPUB and PDF export is genuinely free; only advanced writing features sit behind a £4–£8/month plan. The trade-off is limited themes and trim sizes.
Free tools cost you nothing but your time, and the output looks like it. For a plain novel that's often acceptable. For anything with images, non-fiction hierarchy or print-interior polish, you'll feel the ceiling quickly.
Paid software (one-off purchase)
- Atticus — a one-time $147 purchase (~£120), works on Windows and Mac, includes all future updates, and formats unlimited books in both print and ebook. (atticus.io)
- Vellum — widely rated as the best-looking output on the market, but Mac only. Vellum Ebooks is a one-time $199.99 (
£160); Vellum Press (ebook + print) is $249.99 (£200). (vellum.pub)
Because these are one-off purchases with no per-book fee, the cost per title drops the more you publish. Buy Atticus once and format five books, and you're at roughly £24 a book. That's the DIY argument in a sentence — the price is really a time-and-learning cost, not a cash one.
For a deeper look at these, see our book formatting software comparison.
Freelancers and Marketplaces: £40–£400
Hiring a person is where prices vary most — and where authors most often overpay or get burned.
- Fiverr — the cheapest entry point, with gigs observed anywhere from around £40 to a few hundred pounds. Quality is genuinely all over the place: some sellers deliver clean, KDP-ready files, others hand back a Word document with the margins nudged. If you go this route, insist on seeing a formatted sample of a book like yours and confirm how many revision rounds are included before you pay.
- Reedsy marketplace — vetted freelance designers who typically sit at the higher end. Simple novels start lower, but illustrated, non-fiction or complex layouts commonly run into the hundreds. As a general benchmark, independent formatting quotes across the market fall in roughly the $50–$500 range, averaging around $100 for a straightforward book (~£40–£400, ~£80 average). (diybookformats.com)
The pattern we see: freelance formatting is a fair choice for complex or illustrated books that genuinely need a designer's eye. For a standard novel or non-fiction manuscript, you're often paying marketplace overhead for a job a good template-driven service does to the same standard for less.
A word of caution UK authors raise often: a cheap gig that comes back wrong isn't cheap. Redoing a rejected or amateur-looking file costs you the second fee and the launch delay. Vet before you buy.
Full-Service and Agency: £315+
At the top end, full-service publishers assign a human designer to lay out your interior by hand.
BookBaby, a US full-service publisher, lists interior design and formatting starting at $399 (~£315) — cover, editing and printing are separate. (bookbaby.com) This tier makes sense for image-heavy or unusually complex books (cookbooks, textbooks, illustrated non-fiction) where bespoke human design earns its keep. For a standard novel it's more than most authors need to spend.
Where publishing.co.uk Fits: From £69
Full disclosure — this is our service, so weigh it accordingly. We built it to sit exactly in the gap the numbers above expose: cheaper than the freelance middle, without the software learning curve.
- Print Interior: £69 — a KDP-ready print PDF, delivered in 24 hours
- Print + Kindle: £119
- Complete (PDF + EPUB): £179
- Picture Book: £219
Every order includes a free preview (see your book formatted before you pay), one round of revisions, and a free re-fix if KDP rejects the file for a formatting issue.
The honest framing: at £69, a flat-rate service undercuts most freelance quotes and every agency, while still handing you a professionally typeset, upload-ready file. It won't beat free DIY tools on raw price — but it beats them on your time, and it beats the £100–£400 middle of the market on cash. If you're publishing a single book, or you simply don't want to learn typesetting, that's the value.
See formatting options and order from £69 →
What Actually Drives the Price
Two books of the same length can be quoted wildly different prices. The variables that move the number:
- Format count — a print interior alone is cheaper than print + ebook. Each format is a separate deliverable.
- Complexity — images, tables, footnotes, poetry, non-fiction heading hierarchy and children's/picture-book layouts all cost more than plain-prose fiction.
- Length — some services charge per page or per word above a threshold.
- Revisions — how many rounds are included before extra fees kick in.
- Turnaround — rush jobs cost more with human designers.
When you compare quotes, compare deliverables, not just headline prices. A £69 print-interior rate that includes a re-fix guarantee is not the same product as a £50 gig with no revisions.
For where formatting sits within your whole budget — editing, cover, ISBNs and marketing — see our full UK self-publishing costs breakdown.
How to Spend Wisely
A simple decision framework:
- Publishing one plain novel, budget tight: try a free tool (Reedsy Studio) or a flat-rate service if you want it done for you.
- Publishing one book, want it right without the hassle: a done-for-you service from £69 is the sweet spot.
- Publishing 3+ books a year: buy Atticus (
£120) or, on a Mac, Vellum (£160–£200). The per-book cost falls fast. - Complex, illustrated or image-heavy book: budget for a specialist — a marketplace freelancer or full-service designer.
The one thing not worth doing is publishing with visibly amateur formatting to save £69. Readers notice, and it's the cheapest quality signal to get right.
FAQ
How much does book formatting cost in the UK? Professional done-for-you formatting typically costs £100–£400 per book. DIY is cheaper: free tools like Kindle Create and Reedsy Studio cost nothing, and one-off software (Atticus ~£120, Vellum ~£160–£200) is reusable across every book. Flat-rate services like publishing.co.uk start at £69.
Is it cheaper to format my book myself? On cash, yes — free tools cost nothing and paid software is a one-time buy you amortise over multiple titles. But DIY costs time and a learning curve, and free-tool output can look basic. If you value your time or want a guaranteed KDP-ready file, a service from £69 often works out cheaper than the hours you'd spend.
Why do freelancers charge so much more than £69? Marketplace freelancers carry platform fees and price per project, so a straightforward novel can still be quoted £150–£400. A template-driven flat-rate service achieves the same professional result on standard books for less. Freelancers earn their premium on genuinely complex or illustrated layouts.
What's the cheapest way to get a professional-looking book? For a plain novel, a free tool used carefully can pass. For guaranteed, upload-ready quality without learning software, a flat-rate service (from £69) is usually the lowest total cost once you count your own time.
Does formatting cost more for print than ebook? Usually. Print interiors have stricter requirements (trim size, bleed, gutter margins, embedded fonts) and each format is a separate deliverable, so print + ebook bundles cost more than a single format.
Will cheap formatting get rejected by KDP? It can. Wrong margins, missing embedded fonts or low-resolution images are common causes of KDP rejection. Reputable software (Atticus, Vellum) and vetted services rarely produce rejections; the risk is highest with unvetted budget gigs. A re-fix guarantee protects you against this.
Ready to skip the guesswork? See your book formatted free, then order from £69 →
Related guides
External references
- Atticus pricing — current one-time price
- Vellum pricing — Ebooks and Press tiers
- Kindle Create — Amazon's free formatting tool
- BookBaby interior formatting — full-service pricing
- DIY Book Formats — market-wide formatting cost benchmark

