Amazon A+ Content Services Compared: Who to Pay and What It Costs

Last reviewed by Robert Prime — August 2026

Almost everything written about Amazon A+ Content is written for people selling protein powder. The module specs are identical for books; the economics are nowhere near it. A supplement brand makes £12 a unit and sells 4,000 a month, so a £400 design pays for itself in a day. A self-published author makes about £2 a copy and sells thirty. That gap changes every answer — who to hire, what to pay, and whether to hire anyone at all.

We sell A+ Content design, at £89 and £149. That is a conflict of interest and you should read the rest of this with it firmly in mind. So: every price below is quoted from the vendor’s own live page, checked on 6 August 2026, with the date and the exact wording. Where a cheaper option is better, it says so. Where the honest answer is “pay nobody”, it says that too — and for a lot of readers, that is the answer.

The step-by-step of actually building and submitting the thing lives in our separate guide to Amazon A+ Content for KDP. What follows is about where the money goes.

Dollar-to-pound conversions here use 1 USD = 0.7424 GBP, the mid-market rate at 13:29 UTC on 6 August 2026. Conversions are indicative only; you will pay whatever your card provider decides on the day, plus their spread.

What Amazon actually gives you for free

Before pricing anyone’s labour, it is worth being precise about what the platform hands you at no cost, because several vendors sell it back to you as if it were scarce.

From KDP’s own A+ Content help page, checked today: “A+ Content is available for published KDP books.” That is the whole eligibility statement. There is no trademark requirement on that page, no Brand Registry requirement, no minimum sales threshold. This matters, because a great deal of third-party writing insists you need Amazon Brand Registry to use A+ Content on a book. For KDP titles, Amazon’s own documentation does not say that. The same page confirms it applies to “live titles and pre-orders”.

The tool itself is free. Amazon charges nothing to build or publish A+ Content.

A few other specifics worth having in front of you when you brief a designer, all quoted from Amazon’s own KDP help pages today:

• Review time. “All content in compliance with our A+ Content Guidelines will appear on your detail page within eight business days.” Amazon adds that “during periods of high volume, the timeline to review your A+ Content may be extended.” Plan for two weeks.
• Marketplaces. A+ Content can be published in Amazon.ca, .com, .com.au, .com.br, .com.mx, .co.uk, .de, .es, .fr, .in, .it, .nl and .co.jp. You publish per marketplace; after you publish once, Amazon identifies other marketplaces supporting your content’s language and copies a draft across.
• Image specs. The create-A+ page says to “save images as JPG or PNG with a minimum resolution of 300 DPI”, noting 200 DPI is accepted but “considered low resolution”. There is a wrinkle: the Guidelines page states that “individual files must remain under 2 MB”, while individual module specs on the examples page state a maximum of 3 MB. Design to the tighter number and you cannot be caught out.
• Module limits. The Comparison Chart module takes “up to five ASINs for comparison”. The Standard Technical Specifications module allows “up to 16 rows to the table”. The Standard Product Description Text module allows “up to 6,000 characters”. The Standard Image & Text Overlay module wants a minimum of 970 x 300 px, with 1940 x 600 px suggested.

And the restrictions, which are where most rejections come from. Amazon’s A+ Content Guidelines say: “Do not include pricing, promotional details or discounts, promotion references such as ‘affordable,’ ‘bonus,’ ‘free,’ or language directing customers to purchase.” Customer reviews are not allowed at all: “We don’t allow customer reviews in A+ Content.” On endorsements, the wording is “A maximum of four quotes or endorsements is allowed. Quotes should only be from well-known publications or public figures and must be accompanied by the author, and if citing a publication, the title.” Competitor comparisons are out — “Do not reference or compare products with competitors, regardless of how competitors are mentioned” — and comparison charts may only feature other books in your own KDP account. Off-Amazon contact details, phone numbers and email addresses are prohibited. So are time-sensitive words: “now”, “new”, “latest”, “on sale now”, and holiday references.

Read that list twice before you hire anyone. Many of the “A+ Content for authors” mock-ups circulating on freelance marketplaces break at least one of those rules — we have not counted them, so treat that as an impression rather than a statistic, but it is the single most common reason a cheap design costs more than it saved.

The evidence on sales lift is weaker than anyone selling this admits

You will see a number quoted constantly: A+ Content lifts sales by 5.6%. It circulates as a bare figure, attributed only to “Amazon” or “a study conducted by Amazon” — with no sample size, no date range and no methodology ever attached. (Some blogs decorate it with invented specifics like “100,000 ASINs over 90 days”; those parameters appear nowhere in the actual sources.) We could not trace it to any Amazon-published page today, and every accessible source repeating it is a secondary blog citing another secondary blog. Treat it as unverified.

What we could verify: Amazon’s own seller tools page states that well-implemented Premium A+ Content “can increase sales by up to 20%”, footnoted only to “Amazon internal data”. That is an Amazon-authored claim, so it counts for something. Note the hedging, though. “Up to” is doing heavy lifting, no methodology, sample size or category breakdown is published, and it is marketing copy for Amazon’s own product rather than a study.

The most telling data point is a negative one. KDP’s own A+ Content help page — the page written for authors, live and checked today — makes no sales-lift claim whatsoever. That is worth sitting with, given the company is evidently willing to make one when it is talking to sellers.

Nobody outside Amazon has published a controlled test on books specifically. So any percentage quoted at you in a sales pitch is marketing copy until someone produces the study behind it. That applies to figures on our own site as much as anyone else’s: our older set-up guide, Amazon A+ Content for KDP, used to carry two case studies quoting a 25% sales increase and a 15% rise, and neither figure had a source we could produce — so we have removed them from that page, which now says as much in its own words. Flagging it here costs less than hoping you would not click through.

What A+ Content demonstrably does is occupy a large, image-capable block of your detail page that would otherwise be filled by Amazon’s default layout, and give you room to answer objections a blurb cannot. That is a reasonable thing to buy. A guaranteed 20% is not on offer from anyone.

The nine routes, priced live today

Every figure below comes from the vendor’s own page or search results, checked on 6 August 2026.

On the four “Not stated” turnarounds. GetCovers, Miblart and both eStore Factory tiers publish no delivery time for A+ Content specifically. We have not written to each of them individually, so that column reflects what is on their pages rather than what they would tell you on request. Read the blank as a risk signal in its own right: get a date in working days in writing before you pay. If you are buying this for a launch, that date is most of what you are actually buying.

A few of those rows need unpacking, because the headline number is not the story.

Fiverr: the real spread, and why the entry price misleads

A spot check on Fiverr for “kdp a+ content book” on 6 August 2026 turned up book-specific gigs advertising starting prices from a few pounds at the bottom to a few hundred at the top. I am giving you a range rather than a precise median, exact gig count or per-seller review figures on purpose: Fiverr’s search results are personalised by session, login state, geography and currency, its bot-detection blocks a clean re-run, and gig prices change continuously — so any precise number I printed would be neither reproducible by you nor accurate by next week. Treat the whole marketplace as a moving snapshot.

Ratings tell you almost nothing here either. Marketplace ratings on design work are inflated by buyers who cannot evaluate design, and by the friction of leaving anything below five stars, so a five-star gig at the bottom of the range and a five-star gig near the top tell you little about which produces a better A+ page.

Two structural things do hold, regardless of the day’s prices. First, the advertised “From £X” is the Basic tier of a three-tier gig, and the Basic tier frequently buys one or two flat images rather than a designed five-module page. Price the Standard or Premium tier before ordering. Second, many gigs bundle A+ Content with cover design, listing images and “EBC” for physical products in the same listing, which tells you the seller is a generalist Amazon-graphics operator who has never read a book blurb critically.

None of that makes Fiverr wrong. It makes it a market where you need to already know what good looks like — which is why it works better for your third book than your first.

GetCovers at $15: what the page does and does not say

GetCovers’ marketing materials page lists “A+ content from $15” (about £11), alongside social banners at $20, ad images at $15 and 3D mockups at $15. The page does not state whether $15 covers one image, one module or a whole A+ page, and it gives no turnaround or module count for this item. Their site-wide policy is “unlimited number of free revisions”.

At $15, the arithmetic strongly suggests per-image. Ask them directly before ordering. If it is per-image and you want five modules with a header, you are realistically at $75-$100 (about £56-£74), which lands close to Miblart’s $90 starting point from the same corner of the market.

Miblart at $90

Miblart lists “A+ Content — From $90” on its marketing materials page (about £67), between a $35 social ad image and a $120 animated book cover. A birthday promo code, MIBLBDAY20, offering 20% off was live on the page when we checked. Miblart is a genuine author-services studio — their formatting runs $64-$300 for ebook and $120-$434 for print, and their covers are well regarded — so you are buying from people who have seen a lot of book pages. The page does not specify panel count or turnaround for A+ Content, so establish both in writing.

Product agencies: right specs, wrong instincts

eStore Factory publishes a full rate chart, which is more than most agencies do. Standard A+ is "$199 Per product" (about £148), Premium A+ is "$499 Per product" (about £370), a Brand Story is "$299 Per brand" (about £222), and a full storefront is "$799 Per account" (about £593). That last figure is a storefront build, not A+ Content, and it gets misquoted as an A+ price often enough to be worth separating out.

These are competent, fairly priced services for a physical-product seller. For a book they are usually a poor fit. The design quality is not the problem — the brief is. A product agency will build you a page about features, materials and specifications. Books do not have features. They have a promise, a voice, a reason this author, and a reason now. An agency whose last nine jobs were garden furniture will produce something that looks professional and reads like nothing.

The exception: if you run an actual imprint with a catalogue and want a consistent brand storefront alongside your A+ pages, a product agency is genuinely the right call and will do it better than a book studio.

Amazon’s free AI tools: read this caveat carefully

Amazon now builds generative AI into A+ Content on both the seller side and inside KDP itself. KDP’s own Create A+ Content help page, checked today, states: “If a module shows the AI Ready badge, you can choose to use generative AI to populate text and images.” So this is not, as many older guides claim, a Seller-Central-only feature closed to KDP authors.

The real restriction is geographic, and the same KDP page is blunt about it: “This is an English only feature available in the United States (US) only at this time.” Amazon adds that it “may limit the number of times this feature can be used in one day”, and — the line that matters most — “You are ultimately responsible for content that is published to your book’s detail page”, which means the A+ Content Guidelines still apply to whatever the AI generates. So for a UK-based author this free option is not available yet; for a US-based KDP author writing in English, it is, and it is worth trying before you pay anyone.

Who should not pay anyone

A buying guide that never tells you to keep your money is an advert. So, four situations where the right spend is nothing.

Do it yourself if you have one book, a reasonable eye and Canva. Canva’s UK Free plan costs £0 and will do everything three A+ panels require. Pro is £100 a year for one person (about $135) and Business is £180 a year per person, but neither is necessary here. Three panels — an author-and-why-I-wrote-it, a what’s-inside, and a what-readers-say built from legitimate quoted endorsements — is a genuine weekend job for someone who has ever made a decent slide deck. The constraints are all published, the module dimensions are all listed on Amazon’s own examples page, and there is no software to learn.

Paying £89 to have three panels made buys back roughly six hours and a sanity check against Amazon’s guidelines. If those six hours are not worth £89 to you, or you enjoy this sort of thing, do not pay us.

Fix your cover first if your cover is weak. A+ Content sits well down the detail page and converts people who are already reading. Your cover and title earn the click from search results in the first place, and no amount of panel design rescues a cover that looks self-made. If both need work and you can only fund one, fund the cover — our guide to hiring a book cover designer has the current UK rates.

Do not buy A+ Content before you have anything to put in it. Amazon forbids customer reviews in A+ Content and caps you at four endorsements from recognised publications or public figures. With no reviews, no endorsements, no press and no track record, two of your five panels have nothing to say. Publish, gather a few months of feedback, then design.

Reconsider entirely on low-price, low-content titles. At a £5.99 paperback, your royalty is somewhere around £1-£2 a copy. An £89 design therefore has to generate about 45 extra sales before it pays for itself if you are earning £2 a copy, and about 89 extra sales if you are earning £1 — on top of the copies you were selling anyway. On a journal, a notebook or a colouring book competing on price in a crowded category, that maths rarely closes.

Here is the wider arithmetic. It assumes a 5% lift purely to show the shape of the thing — no credible lift figure exists for books, so read these as illustrations of sensitivity rather than forecasts.

The pattern is blunt. Below roughly 100 copies a month, the spend only makes sense if you expect the book to grow, because the current numbers will not repay it. Above 300, or on a higher-priced non-fiction title, it pays back inside a quarter. Non-fiction with a business behind it — where one reader becomes a £2,000 client — sits outside this table entirely and should simply buy the best version available.

Time it backwards from launch day

If you are buying this for a launch, the calendar matters more than the price, and the two get discussed separately far too often.

Amazon’s stated review window is eight business days, extendable during busy periods. If your content is rejected — promotional language, a price, a customer review, a competitor comparison — you fix it and go back into the same queue. That is potentially two full cycles, three to four calendar weeks, before anything appears on your detail page.

So the working rule is: commission A+ Content four weeks before launch day and submit it three weeks out. Not launch week. The reason to care about supplier quality at that point is not aesthetics — it is that a supplier who has not read Amazon’s guidelines costs you a resubmission cycle you have not budgeted for, and a debut launch does not get a second week one. A £20 gig that gets rejected once has cost you more than a £89 one that passed first time, and the difference is not recoverable with money.

If you are adding A+ Content to a book that has been out for two years, none of this applies and you should absolutely take the cheapest competent option.

What actually drives the price difference

Four things separate a bottom-of-the-market gig from a £370 agency page, and only two of them show up in the finished JPGs.

Whether anyone read the book. Panel headings written by someone who has read your first chapter sound like your book. Everyone else produces headings that would sit equally well on any title in the category. This is invisible in a portfolio, which is why the first question in the list below matters more than any sample.

Whether it will pass review. Amazon rejects on promotional language, pricing, reviews and competitor comparisons. The two rules cheap suppliers miss most often are the ban on customer reviews, which rules out star-rating graphics, and the ban on promotional language, which rules out words like “bestseller” and “free” in a header. Both are stated plainly in Amazon’s published guidelines. Neither is obvious to someone who has never read them.

What you get handed at the end. Flat JPGs sized to spec are the minimum. Layered source files matter more than people expect, because your next book will want the same look and the same supplier may not be available in eighteen months.

Series thinking. The Comparison Chart module accepts up to five ASINs, and Amazon restricts it to books in your own KDP account. On a standalone debut there is nothing useful to put in it. On a series it earns its place, because it turns one reader into a set — and a supplier who has priced your five-book series exactly as they priced a single title has not looked at what you actually have.

Five questions to ask before you pay

Send these in one message. They take a supplier ten minutes to answer and will tell you more than any portfolio.

1. What would you put in panel two? Ask before you pay and before you send a detailed brief. A specific answer means someone has looked at the book; a generic one means they have looked at the cover.
2. What is the turnaround, in working days, from brief to final files? A date, not a range, and in writing.
3. Do I get layered source files, or only flattened JPGs?
4. How many revision rounds are included, and what counts as a revision?
5. Which of the thirteen marketplaces will the files be sized for?

A supplier who answers all five in a paragraph is worth paying. A supplier who answers none of them has told you everything you need to know for free.

Where multi-book packs make sense

Per-book pricing drops sharply once a visual identity exists, because most of the cost sits in the first book, where the look gets decided. Applying that look to book four is comparatively quick. That is true of every supplier, whether or not they advertise it.

Our own A+ Content packs are priced on exactly that curve, and the numbers make the point better than an argument does: £89 for one book, £349 for three (about £116 each), £499 for five (£100 each), £799 for ten (£80 each), and £59 for each additional book once an identity is established. In dollars, roughly $470, $672 and $1,076 for the three packs. There is also a £99 add-on rate if you are already putting a book through formatting with us, because the files and the brief are already open.

The principle applies wherever you buy: if you have a backlist, price the whole set in one conversation rather than one book at a time.

Two honest cautions. Packs only pay off if your backlist actually sells — five A+ pages on five books doing four copies a month each is £499 spent decorating a graveyard. And a shared visual identity is a real constraint: if your pen names or genres differ sharply, forcing one look across them produces a worse result than five separate designs.

Red flags when you are choosing

• A sales-lift percentage presented as a forecast. The two figures in circulation do not mean what they are used to mean. Amazon’s “up to 20%” is hedged marketing copy on its own seller tools page, footnoted to unpublished internal data and drawn from the general seller population rather than books. The 5.6% figure we could not trace to any Amazon-published page at all. A supplier quoting either as what your book will do is selling on a number they cannot stand behind.
• Mock-ups containing prices, “bestseller”, “free”, “bonus”, or a discount. All explicitly prohibited by Amazon’s A+ Content Guidelines, and the fastest way to spot a supplier who has not read them.
• Reader reviews reproduced in a panel. Amazon’s wording is unambiguous: “We don’t allow customer reviews in A+ Content.” Endorsements are permitted up to a maximum of four, and Amazon requires that they come from well-known publications or public figures and carry an attribution.
• A comparison chart against another author’s book. “Do not reference or compare products with competitors, regardless of how competitors are mentioned.” The module is for your own ASINs only.
• A quoted turnaround that ignores Amazon’s queue. Design in two days is fine. Live in two days is not — Amazon states eight business days, extendable at busy periods. Anyone promising otherwise is promising something they do not control.

The short version

If you have one book and any design confidence, use Canva and pay nothing. If you have one book, no design confidence and a real launch behind it, £89-£150 from someone who works with books is proportionate — that is Miblart at $90, a carefully-chosen Fiverr seller at the mid-priced end rather than the rock-bottom entry tier, or us at £89. Commission it four weeks before launch day either way. If you have a backlist of five or more that genuinely sells, buy a pack and get the per-book cost under £100. If you sell physical products alongside books under one imprint, a product agency at $199 per ASIN is the better structural fit.

And if you are not sure whether your listing’s problem is A+ Content at all — it frequently is not; more often it is the cover, the categories or the keywords — our free KDP Readiness audit will tell you where the actual gap is before you spend anything.

Related guides

• Amazon A+ Content for KDP: How to Set It Up
• Hiring a Book Cover Designer: UK Author’s Guide
• KDP Keyword Research
• Self-Publishing Costs UK
• Book Launch Checklist

Frequently asked questions

How much does Amazon A+ Content design cost for a book?

Between £0 and roughly £370 ($499) per book, depending on route. Checked live on 6 August 2026: book-specific Fiverr gigs advertise starting prices from a few pounds to a few hundred (a volatile, personalised snapshot rather than a fixed rate); GetCovers lists A+ content “from $15” (about £11); Miblart lists it “from $90” (about £67); publishing.co.uk charges £89 for three panels and £149 for five; and product-marketing agency eStore Factory charges $199 per ASIN (about £148) for standard A+ and $499 (about £370) for Premium A+. Multi-book packs bring the per-book cost down — ours fall to about £80 a book across ten titles.

Is A+ Content free on KDP?

Yes. Amazon charges nothing to create or publish A+ Content, and KDP’s own help page states plainly that “A+ Content is available for published KDP books”, including pre-orders. What costs money is the design work — writing the panels and producing the images to Amazon’s specification. You can do that yourself for free in Canva’s free plan, or pay someone.

Do I need Amazon Brand Registry to add A+ Content to a KDP book?

Not according to Amazon’s own KDP documentation. The KDP A+ Content help page, checked on 6 August 2026, states only that “A+ Content is available for published KDP books” — it lists no trademark, Brand Registry or sales-threshold requirement. Brand Registry is a requirement in the Seller Central world for physical-product sellers, which is where the widespread confusion comes from. If you publish through KDP, the A+ tool is in your KDP Marketing dashboard.

How long does Amazon take to approve A+ Content?

About eight business days. Amazon’s KDP help page states that “all content in compliance with our A+ Content Guidelines will appear on your detail page within eight business days”, and adds that “during periods of high volume, the timeline to review your A+ Content may be extended”. If your content is rejected for a guidelines breach — promotional language, pricing, customer reviews or competitor comparisons are the common causes — you restart that clock, which can push the total past three weeks. Commission the work four weeks before launch day and submit it three weeks out.

Is Fiverr A+ Content any good?

It varies enormously, and price is a poor guide. A spot check on 6 August 2026 found book-specific A+ gigs advertising anywhere from a few pounds to a few hundred, with no obvious relationship between price and rating — but Fiverr pricing is personalised, volatile and blocks a clean re-run, so treat any figure as a snapshot rather than a rate you can rely on. The bigger trap is that the advertised “From £X” figure is the Basic tier, which frequently buys one or two flat images rather than a designed multi-module page. Fiverr works well when you already know exactly what you want and can specify it; it works badly as a first attempt, and worst of all against a launch date.

Can I make A+ Content myself in Canva?

Yes, and for a single book with a modest budget this is usually the right choice. Canva’s UK Free plan costs £0 and handles everything three A+ panels need; Pro is £100 a year and Business £180 a year per person, but neither is necessary here. Amazon publishes all the module dimensions you need — the Standard Image & Text Overlay module wants a minimum of 970 x 300 px with 1940 x 600 px suggested, for example — and images should be JPG or PNG at 300 DPI and under 2 MB. Budget four to eight hours for a first attempt.

Does A+ Content actually increase book sales?

There is no reliable published figure for books, and you should be sceptical of anyone who quotes one. Amazon’s own seller tools page says well-implemented Premium A+ Content “can increase sales by up to 20%”, but that is hedged marketing copy footnoted to unpublished internal data, drawn from the general seller population rather than a study of books. The widely repeated 5.6% figure could not be verified against an Amazon-published page. Notably, KDP’s own A+ Content page for authors makes no sales claim at all.